PEPE MARAIS

SA CANNES PREDICTIONS BY PEPE MARAIS – ECD AT JOE PUBLIC

It seems the world is moving into a space of doing more good, for real. Or at least I would like to believe that. Either way, our planet and its people are in dire need of more people that do more, and brands and communication that aims to create a greater world for all, naturally gets my vote. So below my predictions for some metal at Cannes this year, with a few extra ones outside the good space, that I am sure will not go unnoticed.

So in order, here are my top 10:

1.-Tiger-Alphabet,-TBWA

1. Tiger Alphabet, TBWA\Hunt\Lascaris

 

COCA-COLA-'A-RAINBOW-FOR-THE-RAINBOW-NATION'

2. Coke Rainbow, FCB JHB

 

ORGAN-DONOR-FOUNDATION-OF-SOUTH-AFRICA-'THE-EXCHANGE'

3. Organ Donor Shop, Native VML

 

4.-Street-People-Store

4. Street People Store, M&C Saachi Abel

 

5.-Truth-Coffee-Cups,-Native

5. Truth Coffee Cups, Native VML

 

JOHANNESBURG-ZOO_WORLDS-FIRST-LIVE-TWEETING

6. Tweeting Badger, FCB JHB

 

THE-WAR-MUSEUM-'THE-OTHER-SIDE-OF-WAR'

7. War Museum ‘Other Side‘, IrelandDavenport

And then three final pieces, because sometimes just cracking a smile is enough to do good:

 

Student-Flights-Print,-TBWA-

8. Student Flights Print ‘Nose / Cupcake / Toilet‘, TBWA\Hunt\Lascaris – outstanding insight and Art Direction Craft

 

PUNK-CORPORATE-IDENTITY-'I-AM-PUNK'

9. Punk CI, King James – it is simply superb

 

Bosch-Woman-Problems

10. Bosch Woman Problems, Ireland Davenport – because I love it, have been living with my wife for 30 years, and will be buying a Bosch this weekend

 

If you noticed I omitted radio, then it is because I am holding thumbs for a piece very close to my heart.

See more predictions by: GRAHAM LANG / JUSTIN GOMES / JASON XENOPOLOUS / PEPE MARAIS / PETE CASE

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