SA CANNES PREDICTIONS BY GRAHAM LANG, CCO Y&R SOUTH AFRICA
THE WAR MUSEUM ‘THE OTHER SIDE OF WAR‘
(Ireland Davenport) This campaign uses an unexpected medium to get the message across. I also think they are talking to the right audience. The reveal on back the of the target is nothing short of spine chilling.
KALAHARI.COM ‘DEAR SANTA BOARD‘
(JWT Cape Town) Classic newspaper ad, efficient use of space and a lovely way of getting the clients brand in multiple times. Smart, simple and charming.
ONE SCHOOL AT A TIME ‘PROJECT ENGLISH‘
(Joe Public) A heartwarming way to demonstrate progress. Great to see such an established medium being used in an innovative way.
ORGAN DONOR FOUNDATION OF SOUTH AFRICA ‘THE EXCHANGE‘
(Native VML) The scale and attention to detail makes this campaign a hard to ignore. A simple idea expertly told.
MAIL & GUARDIAN ‘TWIN TOWER’S JUMPER / DIANA TUNNEL / NAPALM GIRL / MANDELA IN PRISON‘
(TBWA\Hunt\Lascaris JHB) Love the art direction. It draws you in and seduces you. Once the idea lands it makes you think long after you’ve turned the page.
COCA-COLA ‘A RAINBOW FOR THE RAINBOW NATION‘
(FCB JHB) A great tribute for a special day in SA’s history. Fresh, innovative and bang on brand for both Coke and SA.