SA CANNES PREDICTIONS BY CHRIS GOTZ – CREATIVE CIRCLE CHAIRMAN AND ECD OGILVY CT
Looking through the work was fun, it made me feel good about our chances in France. I think the Juries are going to be tough to impress this year, but let’s face it, if Marcello Serpa decides to give you a Press Lion then you bloody deserve it. Ditto Hegarty in the Film Category and Dan Wieden in Integrated. They’ve brought out the big guns for the 60th Anniversary of Cannes, so let’s see how I think we’ll do.
I guess the hot-like-a-mutton-bunny favourite in Press would be the lovely Lowe Cape Town ‘Selfies‘ campaign for the Cape Times. I think Kirk is going to have a lovely time at Cannes this year, someone please take pictures so he remembers it.
Radio is where we are “traditionally strong” (thanks Jenny) at Cannes. I’m going with 3 campaigns here. Firstly the Fox Frank.net stuff, “Death doesn’t have to try very hard”. I have always loved the campaign and I really want it to win.
Then I have gone for 2 campaigns by Hunts Joburg, both by the same writer, Vincent Osmond. Vincent, you may not be going to Cannes, but wear a smart shirt and keep an eye on your twitter feed next week. Uniball Radio campaign is top notch writing, well-produced and a great idea. The Flight Centre Campaign “Let your accent take you further.” has a bit of a local flavour, but I would dearly like it to win something. Wish I’d done it.
Boomtown’s Stethoscope Radio Ad for African Health Placements is a very, very good idea. It could win all over the place, in Direct, in Promo and more than likely in Radio. I hope it does, if only to preserve my rep as a reliable Cannes predictor.
Draft FCB Cape’s ‘Fire Blanket calendar‘ is genius. Once again it could pick up metal almost anywhere, it has already shortlisted in the Innovation category, which marks it for bigger things. I would pick it in Design, Direct and Promo too. But I’m not judging, so we’ll see (at this stage I’m not sure anyone is actually judging because the French Air Traffic Controllers are on strike).
The Hunts’ ‘Doom Wall of Shoes‘ will win something in Outdoor. It combines spectacular scale with a wonderful, clear idea, it’s so simple even the outrageously drunk judge from Poland will understand it.
I like ‘We sent their briefs back‘ the Hunts self-promotion piece where they cut up the job bags and made them all pretty and stuff. The Design Jury are notoriously picky, and it will be competing against elaborate 7 dimensional augmented reality hotel lobbies from Denmark. Nevertheless good luck to it.
Lastly I’m going to go for Draft FCB Joburg’s ‘Tweets for Sweets‘ for Toyota. Not just because I think it’s good but because we have got to win a Lion in Cyber sometime, especially with Graham Warsop dangling all that Champagne. Come on “Tweets for Sweets”, give us a Cyber Lion and let us once and for all get over our dire inadequacy and inferiority complex around digital.