CATHY IRELAND

SA CANNES PREDICTIONS BY CATHY IRELAND – ECD WINSTON WOLF

be-the-coach

SAB ‘Be the Coach‘ by Ogilvy Cape Town
This landmark piece by Ogilvy redefined the sports sponsorship space. It gets my vote for South Africa’s first   Creative Effectiveness Lion.

 Diversity

Nando’s ‘Diversity‘ by Black River FC
This is Nando’s at its funny, controversial best. The commercial really struck a chord with South African consumers. Let’s hope the humour translates for a more international crowd.

Engen_Fireblanket

Engen ‘Fire Blanket Calendar‘ by Draft FCB Cape Town
This has to be the most useful calendar ever. Every home should have one.

 mtn_everywhere-library

MTNThe Anywhere Library‘ by Metropolitan Republic
This zeitgeisty, optimistic activation stands a great chance of cutting through the clutter in the judging room.

RADIO_MERC-DANGER

MERCEDES-BENZ: COLLISION PREVENTION ASSIST  DISTANCE TO DANGER ‘LAWYER’SCOOTER‘ ‘VIRUSBY NETWORK BBDO
Once again, Mercedes cuts through with exquisite writing. This one is bound to impress the jury.

RADIO_MERCEDES-BENZ--PRE-OWNED

 MERCEDES BENZ: PRE-OWNED ‘CD‘ ‘SPIDER‘ ‘TMA‘ BY NETWORK BBDO
This darkly witty campaign tackles a familiar brief in a wonderfully fresh and amusing way. What’s not to love?

FRANK.NET-DEATH-DOESNT-HAVE-TO-TRY-VERY-HARD

FRANK. NET DEATH DOESN’T HAVE TO TRY VERY HARD ‘CHOCOLATE BAR‘ ‘GRAND CANYON’MOTHBALL‘ BY FOXP2
Frankly, this is a truly iconic radio campaign that deserves to clean up.

habitat-for-humanity

Habitat House ‘Habitat for Humanity South Africa Annual Report‘ by Ireland davenport
Just goes to show that even an annual report can illicit a strong emotional response. This should do as well at Cannes as it has done at other shows.

dstv_hd-pvr

DSTV ‘HD PVR Campaign’ ‘INTERROGATION ROOM‘ ‘TEENAGE PROBLEM‘ ‘CENSORED’ by Ogilvy JHB
This classically simple and well-executed campaign stands out for me. I think the writing’s clever too. What more could a jury want?

Student-economics

Flight Centre Student Economics ‘BEERONOMICS‘ ‘BURGERONOMICS‘ ‘CONDOMONOMICS‘ by TBWA JHB
I love this campaign. There’s a beautifully true consumer insight behind the idea. Plus it’s really funny. The only thing missing for me was a bankies of zol execution.

ROACHVILLE

Doom Roachville by TBWA
This is an absolutely delightful and rewarding campaign. The craft is simply exquisite in a really gross kind of way.

uniball-tbwa

Uniball Campaign by TBWA
FILM – UNIBALL SAY MORE ‘SWAPPED AT BIRTH’ ‘BUST YOU OUT’ ‘PAPPY IS DEAD
This is a great idea, beautifully executed. What a fantastically fresh take on selling a pen.

VIEW MORE CANNES PREDICTIONS BY ADAM LIVESEY  |  CHRIS GOTZ  |  MIKE BARNWELL  | IVAN JOHNSON

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